Mastering Image SEO > 자유게시판

Optimizing for image search can significantly boost your website’s visibility and drive more organic traffic

Begin with crisp, compelling visuals that directly support your topic

Pixelated or poorly captured images appear amateurish and reduce your likelihood of being featured in search engine results

Ensure every image is technically sound—well-focused, thoughtfully composed, and correctly exposed

Avoid bland filenames such as img001.jpg—opt for clear, search-friendly alternatives

Use keywords that reflect the content of the image, separated by hyphens

So if the image depicts a red leather sofa, label it red-leather-sofa.jpg

Add alt text to every image

Alternative text serves as a crucial accessibility feature and is a key ranking factor for image-based search queries

Avoid forced phrasing—embed keywords naturally within accurate, user-focused descriptions

Avoid keyword stuffing

Rather than dumping keywords like "red leather sofa red couch modern furniture living room," use a natural phrase like "modern red leather sofa in a living room"

Implement schema markup whenever feasible

Adding schema to your images enhances how search engines interpret and display your content

Apply the imageObject schema type to include metadata such as caption, 横浜市のSEO対策会社 copyright, and author details

Reduce image file size without sacrificing quality

Slow-loading images negatively impact Core Web Vitals and SEO performance

Use tools like TinyPNG or Squoosh to compress your images

Modern formats like WebP deliver smaller files with equal or better fidelity than traditional JPEG and PNG

Ensure your images are served from a reliable source

Hosting images on your own domain is better than using third party platforms

If you must use external sources, make sure they are reputable and fast loading

An image sitemap is a powerful tool to guide crawlers to your picture content

An image sitemap lists all the images on your site and provides additional metadata like title, caption, and geographic location

It enables bots to locate, understand, and rank your images with greater accuracy

Your images must scale fluidly on desktop, tablet, and mobile devices

Mobile responsiveness is non-negotiable for modern image SEO

Google prioritizes mobile-friendly visuals—neglecting responsiveness hurts rankings

Always align your images with what searchers are truly looking for

Design images that directly fulfill the intent behind specific search terms

For cooking-related searches, offer sequential, annotated images showing each stage

For commercial intent, provide varied perspectives, zoomed-in details, and contextual shots

When you merge SEO best practices with intentional visual design, your images gain stronger visibility and drive meaningful traffic