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A Content Analysis Of Vaping Ads On Twitter, November 2025

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작성자 Dacia 작성일 25-08-15 00:45 조회 21 댓글 0

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Third, a comprehensive examination of the content contained in the exterior links would have added to the general understanding of how vaping is being marketed on-line, but that level of analysis was outdoors the scope of our research. 40) of tweets talked about vaping as a strategy to quit smoking or electroniqueskit as an alternative to smoking. Based on this preliminary examination, all tweets have been then coded for vapebestuk the following themes: 1) the use of coupons, e-cigaretteshop price reductions, free giveaways, or contests, 2) mentions of e-juice flavors, vapecheapuk 3) mentions or displays of image(s) of colorful vape pen(s), or 4) mentions of using vape products as a way to give up smoking or as a wholesome various to smoking.

Of those, a random pattern of 5,000 was drawn through the use of SAS proc surveyselect (SAS Institute, Inc) to be examined through content analysis. Among the 5,000 tweets that had been randomly chosen from the complete pattern of 403,079 vaping-related tweets, 1,743 (35%) were labeled as vaping-related commercials.

Using crowdsourcing services, we identified vaping-associated commercials in a random sample of 5,000 tweets.

30) depicted an individual utilizing the product to vape. Affiliation of electronic cigarette use with initiation of combustible tobacco product smoking in early adolescence. Electronic cigarettes: product characterisation and bestevapes design concerns. Efficiency and vapeversorgung Safety of an eLectronic cigAreTte (ECLAT) as tobacco cigarettes substitute: a potential 12-month randomized control design study. The first objective of our study was to explain the characteristics of vaping-associated ads on Twitter, a preferred social media site with a largely younger adult following; 32% of Twitter users are aged 18 to 29 years (10).

A study on the marketing of e-cigarettes on Twitter demonstrated that tweets about e-cigarettes were usually optimistic and vapebestuk that advertising and marketing of those merchandise on Twitter is frequent (11).

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